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Quiet Luxury: What is it and why is it so popular right now?

In the past few years, there has been a resurgence in the concept of ‘Quiet Luxury’, but what exactly is quiet luxury?

This term refers to an understated and subtle approach to luxury emphasizing quality, craftsmanship and timelessness.

Less is more

Unlike ostentatious displays of wealth seen as the height of glamour in the past, quiet luxury is all about elegance, simplicity and refinement.

So what is causing quiet luxury to be so popular right now?

Rejection of Overconsumption

Many people have rejected the excesses of the past-instead of flaunting one’s wealth, the true value began to be discretion and understatement. The idea that 'wealth whispers'.

Prioritization of Sustainability

Consumerism has a huge impact on the environment and many consumers now want products made to last. Quiet luxury brands emphasize quality, durability and staying away from ‘trends’ that will go out of style. Buying better and buying less.

Desire for Uniqueness

So much of the luxury fashion industry is mass-produced, leaving many consumers hungry for products that are handcrafted and individual. Quiet luxury brands use traditional techniques and materials, pulling on heritage techniques and preserving skills from the past.

Changing Values

There is a growing emphasis on experiences over possessions. Quiet luxury brands often provide an experience that goes beyond the product itself, such as personalized service and attention to detail.

Simple, Beautiful Things. Made to Last a Lifetime.

These principles are at the core of Madigan and we have discovered such a wonderful likeminded community of supportive customers who appreciate understated elegance and attention to detail.

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